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Global Tech PR Insights

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Browse by category: International Tech PR Know-How Global Tech PR Readiness Multi-Country Tech PR Options Collectivist Worldwide Tech PR Successes Members Only

International Tech PR Know-How

Working with Industry Analysts at Mobile World Congress

Working with Industry Analysts at Mobile World Congress

February 11, 2025
 | 
Written by Gavin Loader
International Tech PR Know-How
Working with Industry Analysts at Mobile World Congress    In the third of our new blog series, ‘Working With’, Rahme Mehmet, founder of TechComms in the UK, shares great advice…
Launching an International Tech PR Campaign: What’s the Brief?

Launching an International Tech PR Campaign: What’s the Brief?

January 18, 2025
 | 
Written by Gavin Loader
International Tech PR Know-How
Launching an International Tech PR Campaign: What’s the Brief? You’ve decided you are ready to launch an international tech PR campaign. Perhaps you have a shortlist of tech PR agencies…
Working With: the Media at Trade Shows and Events

Working With: the Media at Trade Shows and Events

January 13, 2025
 | 
Written by Gavin Loader
International Tech PR Know-How
The jam-packed 2025 events calendar kicked off in January with CES, one of the biggest and most bustling tech events of the year, where companies, journalists, and industry leaders all…
Working With: Spanish and Portuguese Media

Working With: Spanish and Portuguese Media

December 9, 2024
 | 
Written by Gavin Loader
International Tech PR Know-How
In the first of our new blog series, ‘Working With’, Miguel Matías-Barreiro, founder and associate director of Noizze Media, our tech PR member agency for Spain and Portugal, offers insights…
What is PESO communications and why should I care?

What is PESO communications and why should I care?

November 29, 2024
 | 
Written by Gavin Loader
International Tech PR Know-How
What is PESO communications and why should I care?  A few weeks ago, we wrote about what global tech PR ‘means’ around the world. In some countries, global tech PR…
Is global tech PR just media relations?

Is global tech PR just media relations?

November 8, 2024
 | 
Written by Gavin Loader
International Tech PR Know-How
Is global tech PR just media relations? Global tech PR – Public Relations – means communicating with your audiences, ‘your publics’; creating messages that resonate, developing stories that excite and…

Global Tech PR Readiness

When is the Right Time to Launch a Global Technology PR Campaign?

When is the Right Time to Launch a Global Technology PR Campaign?

February 11, 2025
 | 
Written by Gavin Loader
Global Tech PR Readiness
When is the Right Time to Launch a Global Technology PR Campaign?   Launching a global technology PR campaign can make or break your company’s visibility and credibility, and timing…
What are the key signs your business is ready for international tech PR? 

What are the key signs your business is ready for international tech PR? 

November 8, 2024
 | 
Written by Gavin Loader
Global Tech PR Readiness
What are the key signs your business is ready for international tech PR?  How do you know your business is ready for international tech PR?  At first glance, you might…

Multi-Country Tech PR Options

What Are My International Tech PR Options?

What Are My International Tech PR Options?

October 28, 2024
 | 
Written by Gavin Loader
Multi-Country Tech PR Options
What Are My International Tech PR Options? Ready to boost your brand visibility and reputation internationally? An international tech PR campaign could quickly turn into your biggest headache of the…
How do you recruit and engage tech PR agencies for international campaigns?

How do you recruit and engage tech PR agencies for international campaigns?

October 7, 2024
 | 
Written by Gavin Loader
Multi-Country Tech PR Options
How do you recruit and engage tech PR agencies for international campaigns?  You have clear messaging. You have a great story ready to go. You’ve hit Google and found a…

Collectivist

Coffee With: Louay Al Samarrai, co-founder and joint MD of Active Digital Marketing Communications, member agency for the Middle-East

Coffee With: Louay Al Samarrai, co-founder and joint MD of Active Digital Marketing Communications, member agency for the Middle-East

January 27, 2025
 | 
Written by Gavin Loader
Collectivist
Coffee With: Louay Al Samarrai, co-founder and joint MD of Active Digital Marketing Communications, member agency for the Middle-East Q: Tell me something about the company. What’s your elevator pitch?…
Coffee With: Simona from Shin Communication

Coffee With: Simona from Shin Communication

January 21, 2025
 | 
Written by Gavin Loader
Collectivist
Coffee With: Simona from Shin Communication Insights into the Italian tech PR World and the Future of Media Relations Q: To begin, could you tell us a bit about your…
Coffee With: Hélène Harriet, Founder and Owner of Elektron Presse

Coffee With: Hélène Harriet, Founder and Owner of Elektron Presse

January 9, 2025
 | 
Written by Gavin Loader
Collectivist
Coffee With: Hélène Harriet, Founder and Owner of Elektron Presse Q. Can you introduce yourself and tell us about Elektron Presse? A: We’re a media communication agency based in Paris…
Coffee With: Rahme Mehmet, MD and Founder of TechComms

Coffee With: Rahme Mehmet, MD and Founder of TechComms

December 16, 2024
 | 
Written by Gavin Loader
Collectivist
Coffee With: Rahme Mehmet, MD and Founder of TechComms Q: Can you tell us a bit more about yourself and TechComms? A: TechComms is a B2B tech marketing and communications…
Coffee With: Carmen Tapier Escudiar, Associate Director, Noizze Media

Coffee With: Carmen Tapier Escudiar, Associate Director, Noizze Media

December 12, 2024
 | 
Written by Gavin Loader
Collectivist
Coffee With: Carmen Tapier Escudiar, Associate Director, Noizze Media Q: Maybe just tell me about the company—your elevator pitch? Carmen: Well, sure! We are a young and dynamic public relations…
Coffee With: Simon Vericel, Founder & MD of Influence Matters

Coffee With: Simon Vericel, Founder & MD of Influence Matters

December 2, 2024
 | 
Written by Gavin Loader
Collectivist
Coffee With: Simon Vericel, Founder and Managing Director, Influence Matters  China and Indonesia Q: Can you give us an overview of Influence Matters? What would be your elevator pitch? A:…

Worldwide Tech PR Successes

Progress Joins Collectivist International Technology PR Agency Network and BENCH Expands Its Team

Progress Joins Collectivist International Technology PR Agency Network and BENCH Expands Its Team

February 2, 2025
 | 
Written by Gavin Loader
Worldwide Tech PR Successes
Progress Joins Collectivist Network and BENCH Expands Its Team    Collectivist, the international technology PR agency network, is joined by Stella and Miek from Progress Communications in the Benelux region…
digitalPR Named L&B Best Agency And More December Highlights

digitalPR Named L&B Best Agency And More December Highlights

January 12, 2025
 | 
Written by Gavin Loader
Worldwide Tech PR Successes
December was a short month, but the agencies in the Collectivist network still managed to pack in a LOT! L&B (Lyd & Bilde), the Nordics’ largest digital and print magazine…
UK Member Agency Secures CMS Accreditation 

UK Member Agency Secures CMS Accreditation 

December 5, 2024
 | 
Written by Gavin Loader
Worldwide Tech PR Successes
UK Member Agency Secures CMS Accreditation  Jargon Group, our tech PR member agency for the UK, is now accredited to the Communication Management Standard (CMS) for the fourth year in…
Member Tech PR Agency for France Wins Leading Computer Refurbishing Brand 

Member Tech PR Agency for France Wins Leading Computer Refurbishing Brand 

December 5, 2024
 | 
Written by Gavin Loader
Worldwide Tech PR Successes
Member Tech PR Agency for France Wins Leading Computer Refurbishing Brand  Our member tech PR agency for France, Elektron Presse, is now working with Printerre, one of the leaders in…
digitalPR, our Member PR Agency for the Nordics, is now a Marathon Gazelle!

digitalPR, our Member PR Agency for the Nordics, is now a Marathon Gazelle!

December 5, 2024
 | 
Written by Gavin Loader
Worldwide Tech PR Successes
digitalPR, our Member PR Agency for the Nordics, is now a Marathon Gazelle! digitalPR, our tech PR member agency for the Nordics, has been named a “Marathon Gazelle”! The Gazelle…
Perfect podcasting with Active and Noizze

Perfect podcasting with Active and Noizze

October 7, 2024
 | 
Written by Gavin Loader
Worldwide Tech PR Successes
Perfect podcasting A few months ago, our Middle East and North Africa member agency, Active DMC, launched ‘Active Studio’—a fully equipped production space ready to power video projects for clients.…

Members Only

TOOL: The Tech PR Agency STEEPLE

TOOL: The Tech PR Agency STEEPLE

September 20, 2024
 | 
Written by Gavin Loader
Members Only
I thought I’d take a look at the external factors facing tech PR agency owners using the STEEPLE model (Social, Technological, Economic, Environmental, Legal, Political, Ethical) designed by Harvard Business…