How do you recruit and engage tech PR agencies for international campaigns?
You have clear messaging. You have a great story ready to go. You’ve hit Google and found a few tech PR agencies to help communicate to journalists and audiences around the World on your behalf.
You have a solid list of tech PR agencies for international campaigns, but how do you get them recruited and engaged?
In a snap poll this month, we asked our member agencies what they were looking for before agreeing to support a tech company.
Four out of five respondents suggested ‘interesting tech’ was key to their involvement followed closely by the tech ‘fitting the agencies focus’ area. The clear message was that agency owners (and teams) want to enjoy their work with tech companies and feel a sense of purpose.
Making a difference
Rahme Mehmet from our UK member agency Techcomms suggests: “We love partnering with companies that are making a real difference, whether that’s in stopping fraud, combating cyber threats, or improving peoples’ lives through technology. We’re also data-driven and creative, so we ensure that the work we do delivers real, measurable impact.”
Make a real impact
Similarly, Chris Bignell at Jargon Group says: “What excites me most is how tech can solve big, complex issues. Whether it’s legal complexities, healthcare, or data networks, we’re interested in how tech can streamline processes, make things work better and make a real impact.”
Business success
Jocelyn Hunter from BENCH, our member agency for Australia, New Zealand and Singapore says: “We primarily focus on B2B tech companies. We love tackling complex technologies that may not seem glamorous initially, but are crucial for business success. We love the stuff that really enables businesses to thrive and do well.”
Innovation
Simon Vericel, Founder and Managing Director from Influence Matters, our member agency in China and Indonesia, says: “We like the core of technology – innovation – and I have a personal passion for anything relating to semiconductors! That interest allows us to ride the waves of technology, from AI to automotive digital radars. We work with clients developing technologies that might not hit the market for years. We like to understand what is being invented right now that may not make it into a product for another 20-years or more!”
