Perfect podcasting
A few months ago, our Middle East and North Africa member agency, Active DMC, launched ‘Active Studio’—a fully equipped production space ready to power video projects for clients. You can read more about that here
This exciting news got us thinking about that closely related communications tool, podcasting.
We wanted to highlight the podcasting efforts of two agencies in our network:
In sunny Spain and Portugal, Noizze Media delivers its own podcast production service. Carmen Tapia Escudier, associate director at Nozzie suggests podcasts help tech companies to: “Increase brand authority and help to demonstrate expertise in their field.” She says: “By including the customers of tech companies in podcast episodes it is possible to increase purchase incentive showing the audience that others already trust the brand.” Carmen also suggests that podcasts: “Improve customer loyalty. Unlike other communication channels, podcasts offer a more personal and immersive experience. Listeners can enjoy the content while doing other activities.”
In the UK, TechComms launched its own podcast to showcase tech talent from both clients and other cool tech companies covering the ‘future of work’ and ‘managed service provider strategies for success’.
Up and running for just over 3 years, the TechComms podcast just delivered its 15th episode. You can catch all their episodes right here.
